Substack - Visual Artist Portfolio

The World of Substack

Everyone wants to be understood. Substack is a world where that’s made possible from both sides. Creators get to say the thing the way they actually mean it. Readers have access to writers who actually make them feel, reflect, and take action.

I’ve spent years building a community on 83+ campuses, so I think a lot about what makes people show up, stay, and feel like they belong. This is my love letter to the place I think does it best, plus the best voices in culture who would thrive from Substack.

Substack Case Studies

Lizzo

Lizzo uses Substack to let her audience into her humanness, her emotions, and her depth. Her honesty here shows how much more comfortable she is on this platform than her posts on other channels would suggest. Comments and feedback show that readers genuinely respect her, and she has found a place on the app where she can write at her own pace, with no pressure.

Im a celebrity on Substack by Lizzo

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Read on Substack

Creating at Her Own Pace

Jameela Jamil

Jameela Jamil is an unhinged Substack writer, and it clearly lands with her audience. Her engagement rate, replies, and articles written about her show the niche community she commands. She paywalls her articles, and they all still draw high engagement, which shows how much people care about access to realness, especially against the polished curation on other apps. It gives readers a way to reach their favorite artists that other platforms can’t.

I'm in trouble on the internet... again... by Jameela Jamil

And this one is different.

Read on Substack

Access to the Real Thing

Why the Best Voices in Culture Would Choose Substack

Solange

Type Solange into Substack and you’ll immediately see articles like “I want to be like Solange” or “At the end of the day, all roads lead back to Solange!” She is already one of the most adored people on the platform, with people admiring her style, her mind, and her execution. Being on substack would let her own that conversation instead of just inspiring it. She’s queen at building her own spaces, from Saint Records to Saint Heron, and a newsletter feels like the natural next room: A place to share what she’s reading, making, and thinking about, with the people who already can’t stop talking about her.

Sza

SZA is thoughtful, lowkey, and reveals so much depth, but an Instagram caption can only hold so much. Being on Substack would let her share her thoughts, nerd out over recent reads and anime binges, and lyrics that aren’t ready to be a song but are ready to be shared, all without needing a whole song to say it. She’s deeply introspective, and a newsletter could nurture her relationship with her die-hard fans in the quiet stretches between albums. (See: SZA as the Greatest Storyteller in Music)

Kaia Gerber

Kaia Gerber has turned her love of books into a community, but Instagram only leaves room for bite-sized takes. Substack would give her a home for in-depth book reviews that go further than a caption. Each review could lead readers to buy her book reccs on the Library Science site, to Library Science meetups, and to the Instagram for smaller takeaways. She has already built the reading community, and a newsletter would give it a place to grow.