GYMSHARK CAMPAIGN
GIRL GAINS x GYMSHARK | BACK TO SCHOOL CAMPAIGN
How I led a partnership with Gymshark and Girl Gains to capture the college gym girl market through a social media campaign and LA fitness summit.
THE BRIEF
Gymshark wanted to reach collegiate women where they already train. Through Girl Gains, they set out to promote the Vital Seamless collection and stay top of mind as a lifting apparel brand among college women.
I managed the partnership end to end, from casting and producing their Back to School campaign to executing a 100-person fitness summit in Los Angeles.
MY ROLE
Creative Direction + Casting: Cast and coordinated the Back to School shoot, selecting six Girl Gains community members based on chemistry, personality, and a range of body types and ethnicities.
Campaign Production: Managed shoot logistics and delivered imagery that Gymshark used as the hero image on their website and across social to support the Vital Seamless launch.
Event Production: Ran logistics, timelines, vendors, and on-site execution for a 100-person LA fitness summit.
Talent + Partnership Management: Coordinated Gymshark athletes and guest panelists while serving as the main point of contact between Gymshark and the Girl Gains community.
Community + Brand Activation: Managed product seeding and vendor relationships to create a cohesive brand experience and connect Gymshark directly with the Girl Gains community.
IMPACT
- 6 Girl Gains members cast for Gymshark’s Back to School campaign
- 100 attendees brought together at the LA fitness summit
- Homepage Hero: Campaign imagery featuring Girl Gains members was selected as the hero image on Gymshark’s website
- Social Campaign: Content was distributed across Gymshark’s social channels to support the Vital Seamless launch
- Community Growth: Expanded Girl Gains’ presence in the LA fitness and wellness scene while creating new relationships for future partnerships
- Ongoing Partnership: Secured a custom Girl Gains promo code and turned a single campaign into an ongoing relationship, with repeat work and product seeding across Girl Gains chapters.
