I’m Elisabeth, a founder and storyteller interested in how people connect with ideas, brands, and each other.
I founded Girl Gains and grew it from one campus into a community spanning 83+ college campuses. Along the way, I’ve built the infrastructure behind a growing community, shaped the brand and its voice, and led partnerships with brands like Nike and Gymshark.
I’m especially interested in why certain stories resonate in the first place: what makes someone see themselves in an idea, want to be part of it, and ultimately choose to follow, join, or buy into it.
Now, I want to bring that understanding of people and storytelling into media and entertainment.
Finding the strongest story, angle, or perspective inside an idea, and the thing only that person or brand can say.
Understanding what people care about, what makes them pay attention, and what makes an idea feel relevant enough to come back to.
Turning an idea into content, campaigns, experiences, and a cohesive brand voice.
2020 – Present
Girl Gains
Built Girl Gains from one campus into a community spanning 83+ college campuses, leading community growth, brand development, partnerships, and operations.
2025 – Present
Girl Gains x Nike
Led the Girl Gains side of Nike’s Studio Soho activation, coordinating talent, programming, and community experience across six sold-out sessions.
2022
Girl Gains x Gymshark
Led talent casting and creative coordination for Gymshark’s Back to School campaign, with resulting imagery featured as a homepage hero.
I’ve built audiences through my own content while growing Girl Gains from one campus into a community spanning 83+ college campuses. That combination has given me firsthand experience with what makes people stop, pay attention, connect with an idea, and come back.
College campuses reached
Nike Studio sold out events
Monthly Pinterest views
YouTube views YTD